Transfert, a publication of the Transat Chair in Tourism, ESG-UQAM, is a platform for the dissemination of scientific papers, reports, conference proceedings and other research findings from the Chair, the Tourism Intelligence Network, its members and associates. A tool for knowledge transfer, Transfert is an annual publication designed to provide decision makers in the tourism industry with added-value content and analysis.
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To mark its 20th anniversary in 2012, the ESG UQAM (School of Management at the Université du Québec à Montréal) Transat Chair in Tourism organized an international event to examine tourism as a lever of economic development. Providing a framework for reflection and learning, this symposium looked at the issues involved in measuring the performance and economic contribution of tourism. The primary goals were to identify the presence and relevance of evaluation criteria for business projects, take inventory of and study the various evaluation tools currently in use and evaluate tourism’s impact on economic growth and productivity.
The analysis of tourism often focusses on visitor characteristics, how they travel and where they stay, the purpose of travel, tourism expenditures on various items, etc. In addition, there is an increased awareness of the economic role that tourism can and does play, either directly or indirectly, in terms of generating added economic value, jobs, personal income, tax revenues, etc.
This recognition of tourism’s economic impact is a growing phenomenon. The primary challenge facing the tourism industry is to find tools that are both effective and credible. Tourism indicators are also used to assess the number of visitors at a destination, which can present major methodological challenges; this is even more true at the regional level.
For this reason, the Chair called on researchers from the four corners of the world to submit scientific papers for this event. This inaugural issue of Transfert contains some of the documents submitted to the scientific committee that were presented at the symposium.