To foster the growth and prestige of the Quebec tourism industry by supporting research, education and the dissemination of information.
Its involvement in the industry, numerous publications, conferences and various informative activities make the Transat Chair in Tourism a rich source of knowledge for tourism stakeholders. In addition, many students and university graduates gain practical experience by participating in its research projects and organized events.
With the creation of the Tourism Intelligence Network in January 2004, the Transat Chair in Tourism has strengthened its position in the field of strategic information gathering and dissemination in Quebec, Canada and internationally.