Marc-Antoine Vachon

Vachon Marc AntoineCo-holder
Telephone : 514 987-3000, poste 4378

Marc-Antoine Vachon has been a professor in the ESG UQAM Department of Marketing since 2009. His areas of interest are tourism services and destination marketing, performance indicators, inter-organizational collaboration and sales promotion.

A lecturer from 2006 to 2009, he worked with Mr. Bernard Landry on courses in international management as well as various consulting mandates.  Holder of a PhD in Business Administration (Marketing) from the joint PhD program (Concordia-HEC-McGill-UQAM) since 2012, he has been interested in tourism since beginning his doctoral studies. His dissertation on the antecedents of inter-organizational collaboration performance in tourism was approved by UQAM, with no changes, earning an evaluation of Highest Distinction.

Mr. Vachon has extensive teaching and research experience and has headed the Transat Chair in Tourism scientific committee since April 2015. Some examples of this experience are his many publications and contributions to scientific journals, the 2014 publication of a book on new marketing, and numerous presentations at academic conferences, both national, such as the Administrative Sciences Association of Canada (ASAC) Conference – Tourism and Sport Management Division, and international, like the Advances in Hospitality and Tourism Marketing & Management Conference.

He has won several academic awards and honours, notably at the 2011 and 2012 Jeux du Commerce, and was a Highly Commended Award Winner at the Emerald Literati Network 2009 Awards for Excellence for an article published in the International Journal of Bank Marketing.